Test Your Website with Keyword Rankings

Your own website is your most trusted marketing investment because you can measure results YOURSELF using server metrics such as Visits and Pageviews. But in uncertain economic times, how are you to know if a drop in web traffic represents a website problem or is just a symptom of reduced overall economic activity? That’s where KEYWORD RANKINGS are useful, because the search engine is ranking your web pages relative to other websites, not to previous traffic benchmarks.

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Nine Questions to Create Lead-Generating Text

Research shows that you generate more qualified leads from your website when you add more quality content; i.e., text copy that contains specific detail, relevant to your ideal prospect.

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How Good is Your Building Website?: 9-Point Test

So, how do you make sure your qualified prospect will actually bother to read your carefully crafted message? You can’t allow your website to baffle or annoy your prospect or the search engines. In order to be a productive website, it must conform to the preferences of these two masters, so to speak. To see how your home page measures up, test it using the 100-point checklist we use here, at Corbett Research Group, to evaluate client websites for relevance, transparency, and search engine compliance:

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What is “Good, Relevant Content?”

This is the first in an ongoing series of tips for drawing your most qualified prospects to your site. See, your goal shouldn't just be to increase general traffic to your site, but to target your ideal client - who has highly specific needs and knows what they want. This is the system I use for my clients here at CRG; they are the result of 17 years of web design, research, and consulting with hundreds of preservation and custom building specialists. I was taught this system, and now I'm able to share them with you.

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